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Who are we?

Conceived during a (micro)campervan adventure in 2016, Living Alive harnesses our individual experiences, passions and personalities and weaves them together with strong, common threads: a commitment to simple, purposeful living, a belief in the importance of quality & integrity, and above all a sense of wonder for life and the understanding that spending meaningful time in wild places holds the power to change everything.


Rupert Hutchinson

The main aim of Rupert’s work is to share his passion for the natural world, and the wonder and sense of perspective that comes from spending time outdoors, in an inspiring and accessible way.

A professional UIMLA International Mountain Leader, outdoor educator and facilitator, he has led groups of adults and young people into some of the most remote and beautiful places on Earth.

Together with his mountain work, Rupert is a qualified Forest Schools and Bushcraft practitioner, has trained as a guide with the School of Lost Borders in the USA and is an associate facilitator of Natural Change leadership programmes.

He’s a passionate mountain trail runner, backcountry skier and lover of woodsmoke, dark starry skies and spoon whittling.

Elle Adams

Elle has a background in Graphic Design and a passion for purpose-led business and collaboration. Her experience, creativity & visionary approach are what bring Living Alive to life.

Inspired by her own experience of the healing potential that a personal connection to nature can bring, Elle is committed to creating opportunities for others to experience a sense belonging in the natural world. She has a deep love for the outdoors and is a particularly keen wild swimmer. She is a mindfulness practitioner, holds the Schumacher College Certificate in Leadership & Facilitation and is qualified in the RLSS National Open Water Safety Management Programme levels 1-3.

Elle is a talented and crafty cook, forager and fermentation enthusiast. She loves to rock climb, make things, scour maps for the next river swim and to seek out opportunities for wonder everyday.


Our Affiliations


1% for the Planet is a global organization that addresses the most pressing issues facing our planet. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, members have now given more than $150 million to environmental nonprofits to date. The founders – successful entrepreneurs who grew thriving businesses – understood that they were not alone in being committed to protecting the environment and giving back to our global community.


We are proud to support the amazing work of the John Muir Trust – the leading wild land conservation charity in the UK, which was founded in 1983. The John Muir Trusts believes wild places are essential for the wellbeing of people and wildlife; and so do we. They work to conserve and protect wild places with their indigenous animals, plants and soils for the benefit of present and future generations, and believe in a world where wild places are protected, enhanced and valued by and for everyone.