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“Instructions for
living a life:
Pay attention.
Be astonished.
Tell about it.”

– Mary Oliver

Conceived during a (micro)campervan adventure in 2016, Living Alive harnesses our individual experiences, passions and personalities and weaves them together with strong, common threads: a commitment to simple, purposeful living, a belief in the importance of quality and integrity, and above all a sense of wonder for life and the understanding that spending meaningful time in wild places can be a power for good in the world.

Rupert Hutchinson
Co-Founder

The main aim of Rupert’s work is to share his passion for the natural world, and the wonder and sense of perspective that comes from spending time outdoors, in an inspiring and accessible way.

A professional UIMLA International Mountain Leader, outdoor educator and facilitator, he has led groups of adults and young people into some of the most remote and beautiful places on Earth.

Together with his mountain work, Rupert is a qualified Forest Schools and Bushcraft practitioner, has trained as a guide with the School of Lost Borders in the USA and is an associate facilitator of Natural Change leadership programmes.

He’s a passionate mountain trail runner, backcountry skier and lover of woodsmoke, dark starry skies and spoon whittling.

Elle Adams
Co-Founder

Elle has a background in Graphic Design and a passion for purpose-led business and collaboration. Her experience, creativity and visionary approach are what bring Living Alive to life.

Inspired by her own experience of the transformative potential that a personal connection to nature can bring; Elle is committed to creating opportunities for others to experience a sense belonging in the natural world. She has a deep love for the outdoors and is a passionate wild swimmer. She is a mindfulness practitioner, holds the Schumacher College Certificate in Leadership & Facilitation and is qualified in the RLSS National Open Water Safety Management Programme levels 1-3.

Elle is a talented and crafty cook, forager and fermentation enthusiast. She loves to rock climb, make things, scour maps for the next river swim and seeks out opportunities for wonder every day.

Our Name & Logo

Earthrise, 1968 – Image credit: NASA

Overview, 2012 – 19 minute film by the Planetary Collective

Our logo takes its inspiration from Earthrise, the first photograph of the Earth taken from lunar orbit, by astronaut Bill Anders during the Apollo 8 mission in 1968. Nature photographer Galen Rowell once declared it “the most influential environmental photograph ever taken“.

On seeing the Earth from this cosmic perspective, astronauts often describe what’s called the Overview Effect; an experience of awe and wonder for the planet, and a profound sense of the interconnectedness of all life.

Dreamt up on a hilltop in Corsica, the name Living Alive comes from our passion for seeking out beauty, living a life of curiosity and wonder, and following the things that make us feel most alive.

Our Affiliations

Living Alive is proud to be a business member of 1% for the Planet, a global organization that addresses the most pressing issues facing our planet. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies; members pledge at least 1% of their sales to support the work of environmental NGOs, and have now given more than $150 million to date. At Living Alive we are deeply committed to having a positive impact in the world, becoming part of the 1% for the Planet community is just one way in that we are aligning ourselves to this commitment.

We are proud to support the amazing work of the John Muir Trust. Founded in 1983, it is the leading wild land conservation charity in the UK. Working to conserve and protect wild places with their indigenous animals, plants and soils for the benefit of present and future generations; the John Muir Trust believes in a world where wild places are protected, enhanced and valued by and for everyone – and we do too. They take their name and inspiration from one of our heroes John Muir, the Scots-born founder of the modern conservation movement, who was passionate about protecting wild places for the wellbeing of people, wildlife and planet.