Patagonia have got a new mission statement:

“We’re in business to save our home planet.”

Patagonia’s Cleanest Line blog and annual reports always make for inspirational reading. This year’s gets into the details behind Patagonia recent re-focussing of their mission statement, and the ways in which they put their money where their mouth is.

“What I really want to get across is that we are in an all-hands-on-deck type of situation. What’s at stake is not only the future of some endangered species or large mammals; it’s the future of humankind. And it’s gonna happen within peoples’ lifetimes. It’s a whole different scenario now. So let’s get on it.”

– from Yvon Chouinard’s introduction

Read their 2018 environmental + social initiatives report here