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Our Reason For Being:

Awe + wonder as a power-for-good in the world

What an amazing thing it is! 

Considering the harshness of space and the chances stacked against us1, it’s no small miracle that after 13.7 billion years we’re here at all; multicellular, thinking, feeling, walking, breathing, reflective human beings – inextricably linked to the cosmos2alive on a planet suspended in space3.

It’s an easy thing to forget.

Absorbed in our busy modern culture, we spend more and more time indoors4, bound to screens5, schedules and responsibilities6, all the while becoming increasingly disconnected from ourselves, one another7 and the negative impact we’re having on the natural world around us8.


Having spent many years working with people in some of the wildest places on Earth, we’ve come to realise that taking time in and remembering our inherent connection to the natural world is immeasurably beneficial9.

We’re not alone in this realisation; in the western world “wild” is on trend10, and for good reason.

The research shows that when we do spend time outdoors11, countless benefits follow12, including improved health and wellbeing13, creativity13, and an increased sense of purpose and perspective14.

“In the course of the millennia, we have succeeded not only in conquering the wild nature all around us, but in subduing our own wildness.”

– Carl Jung, psychiatrist

“Improving human-nature relationships through personal outdoor experiences is not only possible, it’s profoundly rewarding.”

– Dave Key, Ecopsychologist

The more clearly we can focus our attention on the wonders and realities of the universe about us, the less taste we shall have for the destruction of our race.” 

Rachel Carson, conservationist

The natural world can also be highly conducive to eliciting experiences of awe and wonder;15 that amazing human capacity to marvel at the beauty and mystery of the world. 

Studies show that having experiences of it not only increases people’s propensity for generosity and kindness16, but also helps us see ‘the bigger picture’ more clearly; shifting the focus from ourselves to the larger whole, a movement from ‘me’ to ‘we’17.

Poignantly at this moment in our history,18 in an age of digital saturation, social disconnection, “wonder deficit” and ecological crisis; rekindling human-nature relationships not only benefits us human beings, but also the health of the ecosystem as a whole19. The more we invest in nurturing our individual connections to nature, the increased awareness we have of our interrelatedness with it, and the renewed sense of care and responsibility we have towards its wellbeing.20

“Do we want to be remembered as the generation that saved the banks but let the biosphere collapse?”

– George Monbiot, journalist

“No one will protect what they don’t care about, and no one will care about what they have never experienced.”

– David Attenborough

At it’s heart, Living Alive is part of an emerging global movement of individuals and organisations21; changemakers22, artists23, neuroscientists, activists, charities,24 educators, philosophers25, journalists, healthcare professionals, social entrepreneurs, businesses26 and even astronauts27. Each in our own way we’re all working towards redressing a more balanced relationship with ourselves, one another and the Earth.

We believe that creating opportunities for people to experience awe, wonder and a sense of belonging in wild places, provides one of the most direct and effective solutions to positive change for people & planet.

“There is a great opportunity here. Ecology, rewilding, nature connection – call it what you will. It is the most radical, subversive and beautiful chance.”

Dan Crockett, writer

“We see global warming not as an inevitability, but as an invitation to build, innovate and effect change, a pathway that awakens creativity, compassion and genius. This is not a liberal agenda, nor is it a conservative one. This is a human agenda.”

Paul Hawken, environmentalist

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